Yorkshire's Digital Marketing Hub
Over the last 5 years, Yorkshire has continued to cement it’s
excellent reputation as a rising-star and pioneer in the digital marketing industry. It
has become the preferred hub for Northern marketing agencies, with 7 of the top
10 agencies in Prolific North’s Top 50 Digital Agencies being based across the
Yorkshire agencies are proving that geography doesn’t always
matter in getting large clients on board. You only have to look at the brands
and companies ignoring geography and choosing on merit to see this. Agencies
such as Stickyeyes, who ranked number 1 in the Prolific North list, have been
winning global clients such as Hertz, Staples and GlaxoSmithKline, bringing an
injection of life into the area.
There is also a vast injection of investment enabling the growth
of companies such as Lead Tech, who announced their intentions to ‘quadruple
turnover and add 7 new staff’ with the relocation to their 10,000 sq ft HQ at
Pool Business Park. This investment is set to increase their turnover to £16m
by 2019. Founder Nigel Borwell says ‘the new offices are a statement of intent.
They not only provide the additional space we need to grow, but the quality of
the offices themselves has had a noticeably positive effect on the team’.
Leeds especially is home to many agencies from the small
boutique style to large full service operations. Simon Pluck, creative director
of Hub says ‘There are pockets of creative activity in the centre attracting
start ups and established agencies at The Calls and Holbeck Urban Village, plus
quality agencies all around Leeds. So you can see that this cosmopolitan
Yorkshire city, in particular, is shaping up to be one of the UK’s hot spots
for innovation and creativity’.
In the aim to share knowledge, events such as the Leeds
Digital Festival and the Visual Media Conference (VMC) have been set up which
is free to attend for SMEs and start-up businesses in all sectors. These events
are a great way to showcase some of the city’s digital marketing specialists
and offer their expertise and experience to business from across Leeds and
As it continues to stand out in the digital marketing
sector, candidates are being drawn into the city as their preferred place for
relocation. With this, we are continuing to attract high level of candidates,
enabling the continued development of the sector.